Posted on February, 22nd 2012 By admin
While the previous article kept things pretty general, the focus of this article is a little more specific. Let’s take a look at how the client-focused approach is utilized by Reputation Changer, the web’s premier online reputation management firm.
Spotlight: Reputation Changer’s Client-Focused Method
- Initial Client Interviews
Initial client interviews are performed by the Reputation Changer team to develop a rapport with clients and learn exactly what they’re seeking regarding their ORM. Once the team understands who the clients are and what they require, a specific strategy is developed.
- Strategic, Targeted Press Releases
Reputation Changer works through a wide range of news outlets to publicize client-related news through strategic press releases. For truly effective results, these press releases are individually tailored and contain specific news about the client. Without an individually-focused approach like Reputation Changer utilizes, this step would prove extremely ineffective.
- Social Media and Client-Linked Websites
Depending on the client’s needs and goals with their ORM, various social media presences are either developed or modified to increase the positive exposure of a client’s brand. In addition, client-specific websites are created and regularly updated with new content to keep them ranking highly on Google.
Depending on the client’s strategy, specific website names are acquired. For instance, for clients who have faced a fair amount of controversy or negative listings in their past, sites like “[CLIENT NAME]sucks.com” are obtained and populated with content which helps transform potentially negative press into a positive brand image.
For an example of this method in action, check out reputationchangersucks.com.
- Ongoing Management and Distribution of Original Content
For many people who know little about effective ORM, they believe that repairing a negative brand image is a “quick-and-easy” fix. While it’s true that negative listings are often easily suppressed (particularly if the listings are about only one specific incident), suppressing those listings is only half the battle.
The other half, and arguably the most important element of ORM, is ongoing, client-specific management. Reputation Changer monitors every one of its client’s online reputations and makes the necessary adjustments to its strategy to help address specific problems or postings which may creep up in search engine listings.
For the most part, this ongoing management is accomplished through the continual production of high-quality, original content. Search engines like Google reward the consistent production of original web content by ranking the pages higher. Through multiple back-linking techniques, Reputation Changer continually produces and distributes client-linked content to multiple different sites. From the client’s perspective, this means that they can maintain control of their brand’s image.
Reputation Changer: Where Customers Come First
For Reputation Changer, it’s important to preserve an excellent relationship with every one of their clients. That’s why the company works so hard with each one to ensure their satisfaction. Client-focused approaches, particularly those employed by Reputation Changer, work best because of the vast range of challenges each client faces.
Rather than trying to force clients into a specific ORM-template, Reputation Changer allows clients to work right alongside the professionals. And of course, this method consistently produces a vast range of satisfied clients.
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