Posted on February, 22nd 2012 By admin
Reputation Changer – A Range of Clients with the Same Results
Let’s start this post with two examples of clients who could benefit from the services of an online reputation management firm like Reputation Changer. The first is a working professional who owns his own car dealership. While his business has enjoyed a moderate amount of success, a few negative listings and a lack of an effective social media presence are hindering his business from growing. He secures the help of a firm like Reputation Changer.
Using white hat SEO methods of ethical reputation improvement, Reputation Changer helps suppress the negative online listings associated with the client. Additionally, the company sets up multiple social media profiles, giving this client an immediate and direct presence across the Internet. It’s not long before the client reports an improvement in his customer-base thanks, in part, to the efforts of Reputation Changer.
Another Example – A Different Client’s Story
For the next example, a well-established tech business contacts Reputation Changer seeking the company’s services. The tech company describes how a recent business deal fell through, leaving multiple customers related to the other side of the deal extremely sour. To retaliate, many of these upset customers posted defamatory, anonymous reviews on sites like RipOff Report and Pissed Consumer. Much to the dismay of this client, these reviewers took out their frustrations on the wrong side of the business deal, leading to an extremely tarnished brand image for the falsely-accused client.
In this case, Reputation Changer modified its strategy to focus more directly on suppressing these negative listings. While sites like RipOff Report will never remove negative reviews, there are effective strategies utilized by ORM firms like Reputation Changer to suppress those negative listings. By consistently linking the client to positive listings and compelling, original online content (also known as white hat SEO), this particular client reported a marked improvement in the brand’s online reputation.
Why the ‘Cookie-Cutter’ Method Does Not Work in ORM
As these two examples demonstrate, every company’s story is different. The first client primarily benefited from Reputation Changer’s focus on developing a strong social media presence. The second client benefited from Reputation Changer’s targeted SEO methods to help suppress the plethora of negative listings associated with the business. Both cases were quite different in context and strategy, but Reputation Changer provided precisely what both clients required – results.
And therein lies the point of this post – to achieve the best results in ORM, potential clients should work with the companies who develop specific, client-oriented approaches to reputation management. While a more streamlined template-like approach to ORM may work for clients who are seeking image enhancement, a client-focused approach utilized by Reputation Changer helps clients who need more than that.
Reputation Changer – Where the Focus is on the Client
When client-oriented ORM firms develop a plan, they listen to what clients have to say. The primary goal of any effective reputation management plan is to help a client regain control of their brand online. However, defining exactly what level of control is required depends entirely on the client.
Reputation Changer spends a significant amount of time initially learning about every individual client. During this introductory time, the following information is often clarified:
- The client’s business.
- The client’s ORM goals.
- The client’s specific ORM challenges.
Once the professionals behind Reputation Changer learn about the client, they work with their writers and technical experts to develop a specific, targeted strategy to help a client regain control of their brand.
Simply stated, client-focused approaches work best because as the above-mentioned examples show, every client’s situation varies. Don’t fall for the superficial promises offered by ‘cookie-cutter’ ORM firms. Instead, let ORM firms like Reputation Changer show you the best methods to maintaining your online image.
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