Information about you online can make or break your job hunt, notes the team at ReputationChanger.com. According to an article in “Forbes” magazine, 90 percent of recruiters turn to the web to learn more about potential candidates. More alarmingly, 70 percent of employers who have used LinkedIn decided not to hire a person based on the information about him or her online. While your online reputation can directly impact your job chances, plenty of people are still not taking action. Taking Action Before It’s Too Late The time to do… Read more »
Negativity affects everyone at some point or another, notes the team at Reputation Changer. No one wants to find out that someone else thinks their hard work isn’t enough or that the food they serve tastes like cardboard. In some cases, the negative opinions of one person or a group of people can have a significant impact on your business’s bottom line. While you can’t prevent negative reviews, you can take steps to minimize their impact on your business. Keep Calm It’s very easy to fire off a hasty retort… Read more »
The team at Reputation Changer knows that online, content is king. But to go one step further, sharing content online is queen, or at least closely connected to creating the content in the first place. After all, there’s no point in creating content if no one sees it. And effectively sharing the content you create is also a useful tool for reputation management. When you create and share your own content, you are able to control your brand’s image and perception. Read More The more you read, the more content you… Read more »
The team at Reputation Changer notes that it wasn’t too long ago that the world of Search Engine Optimization was a bit like the old Wild West. Almost anything went and people were able to play around with web text to get their pages to rank pretty highly in the search engines, whether or not their page had anything to do with the particular keywords. While the SEO world of old was a boon for some types of internet marketers and companies, it wasn’t very helpful for the people who… Read more »
At this point in time, few people aren’t sure of how to use Facebook. The social media site has more than one billion active users every month. While plenty of people know how to use the site for fun, not as many are aware of the online reputation management uses of Facebook. Below, the team at Reputation Changer sheds some light on the online reputation uses of the social media juggernaut. Posting Balance One mistake a lot of people make when it comes to posting information on Facebook is only… Read more »
Several things are forever: Diamonds, true love and the internet. When you put something online, you are unleashing it to the world. A person you never met halfway around the globe could find your post, cherish it, and put it on his own web page. That can be all well and good if you’re only posting high quality, positive stuff about yourself or your business. But according to the team at Reputation Changer, it can prove disastrous if you’re prone to online gaffes. Try to Remove the Embarrassing Details Embarrassing… Read more »
Think about the reasons you send out press releases to numerous media outlets online. One of the most common reasons online reputation management companies and public relations firms distribute press releases is to build links for a business. However, that isn’t always effective SEO, notes the team at ReputationChanger.com. Reviews of press release strategies will allow you to maximize your press releases and help them to actually boost your client’s online reputation. Purpose of a Press Release In an effort to optimize everything, the purpose of a press release seems… Read more »